The Worm Challenge!

Posted by: admin  :  Category: Neuro Semantics

Last Thursday, I was assisting colleagues in an outdoor training experience which required participants to eat worms! (Yeah, I bet that right now your mind is racing to one of the “Fear Factor” episodes on AXN!). As you can guess, it was a fun experience……for me the facilitator and a dysfunctional one for most participants! 


There we 3 basic kinds of folks attempting this challenge. The first ones were the fearless ones….with a “give me anything and I will eat it” attitude….”banzai”, let’s do this! The second were the ones who were fearful, tearful, and terrified and yet did it with the support from their teammates (I suspect some of them may need therapy later…) and the last group of participants were the ones who just refused to do it…”no way in hell” am I gonna eat this stuff!


This above scenario was to be expected, nothing new…except for one particular group that caught my attention…they were the ones who were practicing Neuro Semantics/ NLP without even realizing it, and experienced it power of transformation! Let me explain what happened…..


After I had briefed this team leader on the challenge, he went back to his group, who were looking nervous (as they could see the worms and other participants eating them), and said, “Guys, they are only worms!Wham! What a frame, a reframe in fact, which put the whole team in a fearless trance! They are only worms….yeah! Just worms….lets just do this and move on to the next challenge! They were the fastest team at this challenge and everyone just ate the worms like they were pop corn! In fact they grew from strength to strength as each one who completed the challenge reinforced the frame…”only worms” to the others!


The power of frames! Frames are higher levels of perceptions that involve beliefs, values, meanings which govern how we see and respond to things outside us. They govern our internal maps of the world, our internal GPS! If we set a fearful frame like, “Oh those worms look and smell awful! This is inhuman!” well, you can guess what movies will be running in our heads and the feelings that will accompany them! 


Now if the frame is, “Guys, they are only worms!” imagine the change, the positive and powerful trance it can invoke in folks!  BANZAI!


The lesson, learn how to frame and reframe! Be it in your personal life or in work…..especially in sales, learn and use the power of Meta Framing! Stay tuned for more insights on the power of framing in coming articles!


Stay committed to transcending, transforming and transferring value back to your world!



Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Master Practitioner in Neuro Semantics and NLP (ISNS, USA), a Language and Behavior  Profiling for Coaching Practitioner.  You can follow Conrad on facebook!