The law of Aggression VS The law of “Meaningful Attraction” in Business & Sales: Practical Implications – Part 2

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Last week we shared some thoughts on the Law of Aggression and the Law of “Meaningful Attraction” in Business and Sales. This week we will try to point out some practical ways how this law can be implemented.


Lets start by addressing the voice of the skeptic which would say, “All this sounds like another romantic sales idea, another “fairy tale” business theory” that is never going to have any traction in the real world!” Fair enough. But if we hold on to the views of skeptics, we would never have gone to the moon, invented the computer, ran the mile under 4 minutes, flew, etc. So let’s begin by looking at an example of a company which has embodied this law with tremendous success….proof enough for the skeptic to embody the law of possibility!


Before we view the example, it is critical to note that the practice of this law presupposes that one should have a leadership mindset that focuses on unleashing potential! It is a vision of a Leadership that breaks away from the chains of business politics, business egoism and limiting “cut throat” capitalist agendas that binds to one that is committed to unlocking talent, creating a new freedom for new possibilities and creating business expressions and opportunities that actualize excellence!  


It goes beyond “power plays”, beyond the power of wanting to control or amassing power to control and manipulate. One that “unleashes freedom” to manifest humanistic economic value that is first espoused within the very business organization, structure and culture (internally) and in its products and services (externally) in the market place which in turn produces genuine economic, social and humanistic dividends.


Do you still remember Law of “Meaningful Attraction?”…… goes like this:

The Law of “Meaningful Attraction” says that you attract and manifest into your life your highest and best meanings by your power of intention and attention. In other words, your dominant, primary or Meta frame of mind that holds your highest and richest meaning becomes your attractor frame that organizes your business and sales perception, focus, orientation, behavior, initiatives and strategies both internally and externally. It’s the business and the “business behind the business” of your enterprise!




Now for that promised example. Well, the one that I found most attractive, was the one highlighted by William C. Taylor, cofounder of Fast Company magazine and coauthor of Mavericks of the World. In his recent blog at the Harvard Business Review entitled, “Where have all the business heroes gone?” he cites the example of the remarkable turnaround of a company called Da Vita.      


Da Vita is the largest provider of kidney-dialysis services in the United States, under the leadership of CEO Kent Thiry. Kent came on board in October 1999, when DaVita was on the verge of bankruptcy. Its share price had deflated to $2. Today, the company is growing rapidly, generating big profits and has a share price of around $60.


The real miracle is not about the numbers, it’s about people; its 35,000 employees and its 125,000 patients….. “The first thing the new Kent did was to send the message, “We are going to flip the ends and the means. We are a community first and a company second. If we figure out how to treat the patients right, and treat each other right, the business side of things will take care of itself.”


That is what precisely happened! “Da Vita is an organization that wears its values on its sleeve — that is more interested in creating “ripples of citizen leadership” than an army of cut-throat dealmakers. I’ve spent hours in various DaVita dialysis clinics, and it’s hard to describe the level of personal identification and emotional engagement between staffers and patients.” William C. Taylor- “Where have all the business heroes gone?”- Harvard Business Review, Blog.


Did you see any characteristics of the Law of Aggression in the turnaround of Da Vita? In fact the turnaround was as turnaround from the Law of Aggression to the Law of “Meaningful Attraction”! The transformation took place both internally and externally….producing MEANINGFUL ENGAGEMENT and it is engagement that produced the socio- economic miracle!  


So is this Law practical? Is it realistic? Can it work? Will it cause your business organization to loose its competitive advantage in a competitive market place? Will it kill innovation and productivity? NO! On the contrary, it holds the key unleashing the full potential of your business enterprise!

Next week we will again visit a few more practical ways how this law can be implemented. Until then, stay committed to transcending, transforming and transferring value back to your world!

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner.  You can follow Conrad on facebook!