The “Susan” Parable

Posted by: admin  :  Category: Personal Development

Have you had one of those moments where you felt that you had talent, skill and a desire to do what you know you do best but lack the physical appearance to make it in the world? Have you kind of seen others less talented or skilled then you “make it” simple because they looked more sophisticated, handsome, beautiful, younger and fairer? I suspect that most of us who feel this way don’t really quit trying to live our dreams but simply choose to “live small”, believing that though we may have something special to offer, we are physically or socially unattractive enough to make it .

 

Perhaps we could call this the “poor packaging” syndrome. I too used to suffer from it, having grown up believing that “packaging” was everything, that it was evidence of talent, skill, passion and quality. I believed that I was “poorly packaged” even though I knew that I was talented, skilled and passionate. I was no Brad Pitt, was very tanned, large and “socially handicapped” in the sense that I was a quiet bloke. This kept me in the trance of “living small”, feeling doomed to live life below the reader of greatness!

 Then came the “Susan” Parable. In August 2008, a “poorly packaged” Susan Boyle applied for an audition for Britain’s Got Talent. When she first appeared on Britain’s Got Talent at Clyde Auditorium, she mentioned that she aspired to become a professional singer, as successful as Elaine Paige. These remarks were met by the cynical and hostile attitude of the audience simply because of her appearance, which she had refused to change! She looked old, unrefined, and unattractive, almost delusional! To quote Susan herself from the Sunday Times, “I know what they were thinking, but why should it matter as long as I can sing? It’s not a beauty contest.” What happened next was never expected!

 

Hers became a modern parable. A “sign of contradiction” that rebuked society’s tendency to judge others based on their physical appearance, a society that thrived in a “cosmetic culture”. Susan Boyle’s performance was a victory for talent and artistry in a culture obsessed with physical attractiveness and presentation!

 

“Modern society is too quick to judge people on their appearances……There is not much you can do about it; it is the way they think; it is the way they are. But maybe this could teach them a lesson, or set an example.” Susan Boyle, the Washington Post

 

The “Susan” Parable serves as a metaphor that challenges the “poor packaging” syndrome that many of us suffer from in silence. A parable that challenged society’s expectation that those who are allowed to “make it” be both good-looking and talented! A parable that serves as an inspiration to those who have a dream to dare to dream the dream and live it, live it large regardless of your physical appearance and the opinion of others about how you look or should look!

 

The successes that Susan Boyle enjoys today is unbelievable but her true lesson of greatness was when she walked into that audition, watched by 10 million views and sang “I Dreamed a Dream” from Les Misérables that left many dumb founded by her pure talent brought to perfection by her practice and passion regardless of her looks, physical appearance or posturing! What about you?

 

Perhaps you have seen this clip before. If you have, well I invite you to see it again with new eyes that will inspire. If you have not, then enjoy the “Susan” Parable! May it help you believe in you again regardless of your “packaging”

 

 
 

 

Stay committed to transcending, transforming and transferring value back to your world!

 

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner. You can follow Conrad on facebook!

The “Round 8” Lessons on Achieving Greatness

Posted by: admin  :  Category: Sales

Millions of people sat before their televisions to watch this event live. I was only 10 years old at that time when these two individuals met in one of the greatest fights in history. It happened at Kinshasa, Zaire on the 30th of October 1974. Muhammad Ali and George Foreman battled in what came to be called “The Rumble in the Jungle”!

 

Muhammad Ali was the “former champion” at this bout. George Foreman was the unstoppable freight train reigning champion. He had relinquished Ali’s two formidable opponents, Joe Frazier and Ken Norton, in two rounds. In fact Frazier was knocked down 6 times in 4 minutes and 15 seconds! People favored Foreman, who was seven years younger than the 32-year-old Ali and who had done away with his 8 previous opponents within 2 rounds! His sheer power, size and physical dominance coupled with his knock down statistics gave Ali no chance in hell!

 

Ali on the other hand knew all these statistics but to him it did not mean fear, intimidation or hopelessness. To him it meant strategic information to win and regain the world heavy weight boxing championship. Almost like a modern day “David and Goliath” battle epic, Ali used this information to formulate his battle plan. Knowing that Foreman never got beyond 2 rounds in his previous fights, he decided to exhaust him physically and mentally in the fight. 

 

Using the “rope-a-dope” Ali went to the ropes and allowed Foremen to deliver body shots for 7 rounds in the hot and humid weather of Zaire! While this was going on, Ali strategically kept delivering head shot directly to Foreman, tiring and weakening him. At the same time he kept taunting and “trash talking” Foreman all the while, waiting for “the moment”, for that widow of opportunity to appear to deal the killer blow! That came in the now famous Round 8…….and “suddenly the moment came” and Ali took it and dropped Foreman to the canvas!

  

 

There are lessons on achieving greatness to take home from this “Round 8”…lessons from the Greatest, Muhammad Ali. Here are 6 lessons that we can use immediately and start to live greatness in our day to day living:

 

1) Never allow perceived obstacles, statistics, odds stacked against you or even public to stop you from doing what you desire to do. Use them to create your strategy and plan of action! Choose your meanings well, meanings that will empower and propel you towards your goal!

 

2) In the face of adversity and difficulty, keep your goal right in front of you, BIG, BRIGHT and LOUD! Keep the meanings, values and rewards that your goal would give you in your mind, heart and emotions…the darker the challenge, the brighter should you burn your goal right in front of you at that very moment. This keeps you moving forward. If you loose sight of your goal at these moments you may feel discouraged and “throw in the towel.”  Remember what Ali did during the first 7 rounds…..keep your eyes on the goal when it’s most difficult.

3) Use your personalized “rope-a-dope”, your key strength or advantage and apply it fully as your greatest weapon to succeed. Be fearless in doing this. Ali’s ‘rope-a-dope” became legendary but people forget the strategic lesson and thinking behind it. Use your “rope-a-dope”, that special gift that you have to the fullest!

 

4) Be “creatively flexible” in implementing your strategies. Muhammad Ali adapted and used his creativity and flexibility in this bout. He was among the few who literally “thought on his feet”, changing and adapting while constantly measuring his current situation to his desired outcome. Yes, do draw out your plan of action but at the same time be strategically and tactically “creatively flexible” to be in the flow! In other words be ready to change and adapt as the seasons change.

 

5) Believe in yourself, in your destiny to be your best self! Ali was extremely good at this. He stacked up evidence and believed that he was the greatest even before he becomes the greatest! Yes, many found him cocky but he was supremely confident. He was his own best friend, supporter and champion! He never become intimidated by what was outside him, he was the champion of his inner and outer game, his self belief and his skills, talents, discipline of practice and execution! Believe in you and then act out that belief through daily actions. Soon you’ll see your evidence of greatness, evidence of your best self!

 

6)Be patient, wait for the opportunity to present itself and when it does, strike and hit home run!  Ali waited patiently for 7 rounds. He needed to and soaked up the blows. He trusted his strategy and waited until “suddenly the opportunity came” and BANG…..he floored the reigning champion. Very often we give up even before we really start the journey to our dreams, we get easily distracted, discouraged and expect our plans and action to bear immediate results. Be patient, keep working your plan, adapting, believing in yourself, adding resources and applying your uniqueness everyday until “suddenly the opportunity comes” and bang…….you are living your dreams, living your personal greatness!

 

There you go, 6 lessons that you can take home from “Round 8” of the “Rumble in the Jungle.” Use them in your daily living, in all you do from your work to your personal relationships and in no time greatness will be yours. You have the “GREATEST” as your greatest example, Muhammad Ali! As a gift to you on these lessons, simply enjoy the clip below of ROUND 8 of the “Rumble in the Jungle” and see all these 6 lessons on greatness in action!                      

 

Stay committed to transcending, transforming and transferring value back to your world!

 

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner.  You can follow Conrad on facebook!

The Final Installment on The law of Aggression VS The law of “Meaningful Attraction” in Business & Sales – More Practical Implications – Part 3

Posted by: admin  :  Category: Sales

Finally, we are at the last installment of this mini series on the Law of “Meaningful Attraction” in Business and Sales. Last week we saw how this law presupposes the practice of a dynamic form of Leadership which unleashes potential as opposed to one that major’s on control, aggression and intimidation!

 

Next we saw a real life example of a business enterprise that practiced this law and experienced tremendous socio economic benefits, proof that we can use this principle in the reality of today’s challenging business world!

 

This week we will wrap things up with a few more practical implications on how this law can be utilized at “ground zero” of our businesses and sales efforts. Before we do, lets us once again visit this law…….

 

The Law of “Meaningful Attraction” says that you attract and manifest into your life your highest and best meanings by your power of intention and attention. In other words, your dominant, primary or Meta frame of mind that holds your highest and richest meaning becomes your attractor frame that organizes your business and sales perception, focus, orientation, behavior, initiatives and strategies both internally and externally. It’s the business and the “business behind the business” of your enterprise!

 

 

So here are 3 more ways how this Law can be practically implemented in your business:

 

1) Energy flows where attention goes as directed by intention.           

This Neuro Linguistic Presupposition plays a crucial, but more often then not, totally hidden role in our daily emotional, spiritual, psychological, business, sales, relationships equilibrium. Our energy and vitality for thinking, imagination, planning, living and enterprise flows in the direction of our intention, consciously or unconsciously!  

 

Example, if we start the day negatively, holding a negative frame of mind about ourselves, others, the universe, etc, we will most probably give ourselves the proverbial “bad day” simply because our power of attention would be focused negatively, generating the kind of energy that binds and hinders rather then unleashing the needed resources to realize our highest and best intentions.

 

This principle plays a critical role in the practice of this Law in business and sales. It serves as the attractor frame that pulls on us and pushes us to perform our highest meanings and intentions in all aspects of the business enterprise, for policy making, budgeting, human resource issues, product development, pricing, sales, customer service, after sale services, etc.   

  

Many businesses start by honoring their highest and best meanings. They come out with a code of honor to direct their business and sales attention, strategies, tactics and relationships. Nevertheless as time moves along, they get distracted, discouraged, disillusioned, greedy, selfish, seduced by the “get rich quick” capitalist strategies that water down their highest meanings and intentions.

 

When this happens, their attention shifts and they unconsciously attract unwanted outcomes…Enron, BP and a whole hosts of other business institutions are examples that have scandalized and profaned the sacred in human enterprise! They simply quit walking their talk!

 

2). Practice the Law of abundance and have a mindset of service.

The Law of “Meaningful Attraction” presupposes an abundant mindset, one of service. This simply means that the focus is always on giving “value-added” service that makes a difference in the customer’s life, business, etc.

 

The object shifts away from just “closing a sale” and going for the “quick kill” ( no matter if the customer needs your product or service or not), to providing a genuine  “life enhancing” quality product or service. The operative word here is “quality”- quality of product and service, which stems from a mindset of abundance and service. As they say, “Quality costs less.” And when you have satisfied customers, you would breed loyal clients! In other words, you will start to attract to your business the very kind of customers that you need! 

 

3) Know your highly valued uniqueness and be committed to keeping it unique, innovative and fresh

Practice ‘kaizan’ – keep making little improvements in all areas of your business, all the while! Steven Covey speaks of this as “sharpening the saw”, keep on keeping on improving, evolving and innovating your uniqueness. Then, remain committed to differentiating yourself. What happens when you do this? You create an intense interest and curiosity in the market place; you simply stand out and attract business! This in turn creates a strong business momentum that powerfully influences; you become a business magnet and in time an icon! Remember Apple?    

 

Remember, “Same is lame!” The definition of lame is: “A pathetic lack of force or effectiveness.” If you are the same as everyone else, you will then lack force and effectiveness. You will no longer be an attract business proposition in the market place! Imagine the consequences….you will simply become just another business enterprise struggling to survive, “fighting for sales” and being condemned to the never ending battles of price wars, deception, undercutting, etc….simply because you lost sight of your highest meaning!

               

Remember, keep things meaningful and stay committed to transcending, transforming and transferring value back to your world!

 

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner.  You can follow Conrad on facebook!

The law of Aggression VS The law of “Meaningful Attraction” in Business & Sales: Practical Implications – Part 2

Posted by: admin  :  Category: Sales

Last week we shared some thoughts on the Law of Aggression and the Law of “Meaningful Attraction” in Business and Sales. This week we will try to point out some practical ways how this law can be implemented.

 

Lets start by addressing the voice of the skeptic which would say, “All this sounds like another romantic sales idea, another “fairy tale” business theory” that is never going to have any traction in the real world!” Fair enough. But if we hold on to the views of skeptics, we would never have gone to the moon, invented the computer, ran the mile under 4 minutes, flew, etc. So let’s begin by looking at an example of a company which has embodied this law with tremendous success….proof enough for the skeptic to embody the law of possibility!

 

Before we view the example, it is critical to note that the practice of this law presupposes that one should have a leadership mindset that focuses on unleashing potential! It is a vision of a Leadership that breaks away from the chains of business politics, business egoism and limiting “cut throat” capitalist agendas that binds to one that is committed to unlocking talent, creating a new freedom for new possibilities and creating business expressions and opportunities that actualize excellence!  

 

It goes beyond “power plays”, beyond the power of wanting to control or amassing power to control and manipulate. One that “unleashes freedom” to manifest humanistic economic value that is first espoused within the very business organization, structure and culture (internally) and in its products and services (externally) in the market place which in turn produces genuine economic, social and humanistic dividends.

 

Do you still remember Law of “Meaningful Attraction?”……..it goes like this:

The Law of “Meaningful Attraction” says that you attract and manifest into your life your highest and best meanings by your power of intention and attention. In other words, your dominant, primary or Meta frame of mind that holds your highest and richest meaning becomes your attractor frame that organizes your business and sales perception, focus, orientation, behavior, initiatives and strategies both internally and externally. It’s the business and the “business behind the business” of your enterprise!

 

 

 

Now for that promised example. Well, the one that I found most attractive, was the one highlighted by William C. Taylor, cofounder of Fast Company magazine and coauthor of Mavericks of the World. In his recent blog at the Harvard Business Review entitled, “Where have all the business heroes gone?” he cites the example of the remarkable turnaround of a company called Da Vita.      

 

Da Vita is the largest provider of kidney-dialysis services in the United States, under the leadership of CEO Kent Thiry. Kent came on board in October 1999, when DaVita was on the verge of bankruptcy. Its share price had deflated to $2. Today, the company is growing rapidly, generating big profits and has a share price of around $60.

 

The real miracle is not about the numbers, it’s about people; its 35,000 employees and its 125,000 patients….. “The first thing the new Kent did was to send the message, “We are going to flip the ends and the means. We are a community first and a company second. If we figure out how to treat the patients right, and treat each other right, the business side of things will take care of itself.”

 

That is what precisely happened! “Da Vita is an organization that wears its values on its sleeve — that is more interested in creating “ripples of citizen leadership” than an army of cut-throat dealmakers. I’ve spent hours in various DaVita dialysis clinics, and it’s hard to describe the level of personal identification and emotional engagement between staffers and patients.” William C. Taylor- “Where have all the business heroes gone?”- Harvard Business Review, Blog.

 

Did you see any characteristics of the Law of Aggression in the turnaround of Da Vita? In fact the turnaround was as turnaround from the Law of Aggression to the Law of “Meaningful Attraction”! The transformation took place both internally and externally….producing MEANINGFUL ENGAGEMENT and it is engagement that produced the socio- economic miracle!  

 

So is this Law practical? Is it realistic? Can it work? Will it cause your business organization to loose its competitive advantage in a competitive market place? Will it kill innovation and productivity? NO! On the contrary, it holds the key unleashing the full potential of your business enterprise!

Next week we will again visit a few more practical ways how this law can be implemented. Until then, stay committed to transcending, transforming and transferring value back to your world!

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner.  You can follow Conrad on facebook!

The law of Aggression VS The law of “Meaningful Attraction” in Business and Sales (Part 1)

Posted by: admin  :  Category: Sales

The Art of War VS the Art of Seduction in Sales! I bet that that would be a million dollar sales seminar any sales professional would kill to attend! Much of the sales training and orientation taken by corporations today seems to majors in the law of AGGRESSION. This law simply says that to profit, one must focus ones energies on aggressively attacking the competition, aggressively acquiring new sales volumes and territories in the fastest time possible as well as defending these assets. Such an orientation has a predominantly military like mindsets and speaks of brand colonialism, manipulation of sales intelligence and information (white lie marketing), price undercutting, market flooding, etc.   

 

While such measures speak for themselves, they produce more aggression, deception, “sales retribution” and intimidation in the market place! Much like any military conflict, victory by these means are short lived! There will always be a “bigger boy” on the block who will be more “aggressive” and “kill off” the reigning sales champion!

 

Such orientations inevitably involves exploitative “back end” strategies like the exploitation of human capital, the extreme use of chemicals and artificial ingredients in production, “stacked multi tasking” work strategies, corruption, environmental abuses, etc. Profit becomes the “god” of such enterprises and the means to attain them is done so aggressively, using the ACE formula: Attack, Conquer and Exploit both its staff, the consumer and the competition!           

 

I call this the “cave man” law of business enterprise: the man with the biggest club, with the most aggressive attitude and who attacks first wins! No wonder consumers today have become a skeptical lot, more and more sale and corporate professionals are seeking therapy and the environment radically abused and disfigured!

 

The Law of “Meaningful Attraction” on the other hand simply says that you attract and manifest into your life your highest and best meanings by your power of   intention and attention. The operative words being “meaning” and “attracting”.    

 

In other words, your dominant, primary or Meta frame of mind which holds your highest and richest meaning becomes your attractor frame that organizes your business and sales perception, focus, orientation, behavior, initiatives, strategies and tactics.

 

It is about holding in your intention and attention the rich meanings that you are offering the market, BOTH YOUR STAFF AND THE CONSUMER, through your product, services and business organization or entity! And the “magic” that this law produces is ENGAGEMENT!  

 

 This engagement happens at TWO significant levels: INTERNALLY within your business organization and EXTERNALLY in the hearts, minds and living experiences of your customers. Both of these being your greatest assets!  Allow me to explain further.

 

Internally you start by organizing your organizational behavior or culture around your highest business meaning or outcome. This can be your vision or mission that is grounded in the very structure of your business. This produces staff engagement! They see and experience the value or benefit that you are offering to the customers and are engaged in the work place! This releases in them the “benefit momentum” and pulls on them to externally engage the customer in highly meaningful ways! This leads to the external factor. 

 

Once your customers are meaningfully engaged by your sales staff they are then offered the highest value of your product and services which could be in the form of a solution, a cost saving initiative, an improvement in productivity, greater staff engagement, comfort, security, etc. Hence they experience the “attractor factor”, value, benefit, advantage of your specific product or service. This produces customer engagement!

 

Do you notice the radical difference between the Law of Aggression and The Law of “Meaningful Attraction” in business and sales? One is ruthlessly competitive, non corporative and collaborative, exploitative, has a scarcity mentality, isolating, suffers form a superiority complex on steroids and is very much self focused. It treats aggressively its staff, the consumer and other business enterprises.

 

The other is customer focused, collaborative, “solution and benefit” orientated, has an abundance mentality and endeavors to manifest this in as many ways as possible at all levels! It Attracts and becomes its primary meaning and benefit following the “be – do – have” formula both internally and externally, producing engagement. This becomes its attractor frame, its business canopy of consciousness that organizes its sales and business orientation in the market place. The “green business” of the future! 

 

The next question is what are some practical implications of practicing the Law of Meaningful Attraction in Sales? Well, we’ll visit some of these in next week’s article. Until then, stay committed to transcending, transforming and transferring value back to your world!

 

 

Conrad Rozario is the founder of Alchemy Resources. He has more than 14 years experience in Sales, Marketing, Business Management and Talent Development. He holds a MBA from Gordon University, Illinois, is a Certified & Licensed Trainer of Neuro Semantics and NLP (ISNS, USA), a Master Practitioner in Neuro Semantics and NLP (ISNS, USA) and a Language and Behavior Profiling for Coaching Practitioner.  You can follow Conrad on facebook!